Why trust in AI crucial for F&B industry transformation

Some brands are now turning to innovative AI techniques in food creation.

Trust in artificial intelligence(AI)-assisted choices remains crucial for the food and beverage industry's transformation.

According to a GlobalData report, AI is transforming the food and beverage sector by turning abstract flavor ideas into tangible experiences.  

Katrina Diamonon, principal consumer analyst at GlobalData, said that more brands are exploring whimsical and abstract flavors, expanding beyond traditional sensory experiences. 

Japanese tech giant NEC Corporation, in collaboration with Kimuraya Sohonten Co. and Abema TV, led innovation in food creation by leveraging AI to craft captivating bread flavors, targeting younger consumers earlier this year.

These brands have successfully created innovative offerings like "First Date" and "Mutual Love," infusing emotions into culinary experiences.

“Not only is it making food production smarter and more sustainable; it is also changing how food products are conceived and designed, aligning them even more closely with consumer preferences,” the analyst said. 

“Significantly, we are already seeing a degree of confidence in AI-assisted food and drink choices; however, consumer trust in such technologies needs to continue to grow,” she added.

A GlobalData survey found that 33% of global consumers are likely to trust recommendations from a virtual assistant for food and drinks.