UNIQLO to pilot curated space for female shoppers in SG

The flagship store for women will be located at the ION Orchard store in Singapore.

UNIQLO will be piloting a curated space just for female shoppers in Singapore, as part of its “LifeWear for Her” commitment.

The flagship store for women will elevate the shopping experience for women, starting 31 March. It will be located at the retailer’s ION Orchard store in Singapore.

“The dedicated space for women at our ION Orchard store is a physical manifestation of what LifeWear for Her stands for - empowering women and supporting their transition across life stages and lifestyle needs with ease and confidence,” Joyce Tan, Marketin Director of UNIQLO Singapore, said.

“Women will now have easier access as well as guidance towards the use of our LifeWear products that offer them more comfort during their daily activities.”

The LifeWear for Her space will feature four different zones, including an entrance that doubles as an event space. The store will also feature expansive femcare aisle, as well as products, such as maternity underwear, one-mile wear, and AIRism Absorbent Sanitary Shorts, amongst others.

On top of this, UNIQLO also partnered with non-profit social enterprise CRIB Society to feature female entrepreneurs, who will share their brands and their respective stories.

“The partnership with CRIB Society extends UNIQLO’s commitment to deepen our relationships with local communities,” Tan also said.

“Entrepreneurship can be an unnerving, lonely journey and these women have been brave enough to take the plunge.”