South Korea’s bakeries rapidly expands to foreign markets

For instance, Tous Les Jours is selling two to three times more than competitors.

South Korea’s leading bakeries have been speeding up efforts to expand in foreign markets, amidst a rising number of Americans and Europeans buying sweet-flavored Korean bread for snacks, Korea Bizwire reported.

Paris Baguette, which currently operates 429 stores across six countries including France, has stores in New York’s consumption hotspots including Times Square and Upper West Side.

Meanwhile, Tous Les Jours runs some 280 stores across six countries including the US and has been profitable for the last three years, the article noted. The bakery sells more than 300 items, which is two to three times more than its main competitors.

Meanwhile, South Koreans have been replacing rice with bread to spend less time making meals at home. Unlike Korean bread, European bread usually does not have filling, and is consumed in Europe as part of meals instead of as a snack, the article noted.