South Korean retailers cut back on promotions

Department stores and malls have shut down promotional events due to quarantine protocols.

South Korean retailers have been cutting back on promotion as they raise caution with tightening government restrictions aimed at addressing the spread of the highly contagious COVID-19 Omicron variant, Korea Bizwire reported.

Whilst department stores and shopping malls have been exempted from the quarantine pass policy, customers are no longer allowed to eat or drink on the premises. They have also been banned from engaging in promotional events involving shouting, and a quarantine manager should be in place to conduct checks throughout all locations.

Industry sources say that these new restrictions will pose a minimal impact since department stores and malls have already been cutting down on promotions or allowing customers to eat or drink. VIP lounges at department stores, too, are only offering drinks to go.

In accordance with the new regulations, department stores and malls will implement a stronger no-food policy and shut down all promotional events or performances.

Outlets of Emart Inc., South Korea’s largest hypermarket chain, are also closing one hour earlier than usual for the month of February.