Reliance invests majority stake in clothing brand Abraham & Thakore

The brand focuses on bringing a modern, unconventional take on Indian handlooms.

Reliance Retail Ventures, a subsidiary of Reliance Industries, has invested in a majority stake in Indian clothing and lifestyle brand Abraham & Thakore Exports (A&T) for an undisclosed amount, the retailer announced in a media release.

Reliance seeks to tap Reliance Brands’ reach to the affluent Indian customer and their heft across digital, retail operations, marketing, and supply chain platforms, to build brand Abraham & Thakore’s global appeal in the fashion and lifestyle category, the company said.

Launched in 1992 by David Abraham and Rakesh Thakore, they were soon joined by Kevin Nigli. A&T focuses on approaching Indian handlooms with modernity and meaning through weaving and design intervention in unconventional or non-conformist ways.

The design trio, David Abraham, Rakesh Thakore and Kevin Nigli will continue to lead the creative direction of the brand.