OWNDAYS revamps brand identity

It will be implemented globally across both physical and digital platforms.

Japanese eyewear brand OWNDAYS has introduced a new logo and brand identity, along with the tagline "OWN 'your' DAYS." 

The update aims to unify the retail experience globally and inspire confidence in its customers.

The redesigned logo features a motif symbolising "switching on/off," representing OWNDAYS' role in helping customers express their best selves. 

The tagline "OWN 'your' DAYS" reflects the brand's goal of empowering customers to define their own stories through innovative eyewear.

Additionally, the brand is also redesigning its stores, starting with the LaLaport Tachikawa Tachihi store in Japan, which reopens on 11 July. The Northpoint City store in Singapore will follow, reopening on 19 July. 

The new branding will be rolled out across all stores and digital platforms progressively.

“This brand refresh underscores our unwavering commitment to evolving and becoming a brand loved by customers around the world,” said Umiyama Takeshi, CEO of OWNDAYS.

OWNDAYS, the largest eyewear retailer in Asia after merging with Lenskart in 2022, operates over 560 stores in 13 countries.