, APAC
Sourcce: NIKE website

Nike, EA SPORTS partner to bring new experiences for .SWOOSH members

EA SPORTS experience in.SWOOSH will be available in the coming months.

Nike Virtual Studios has partnered with EA SPORTS to bring new experiences to the .SWOOSH community. 

The partnership seeks to build new immersive experiences and introduce new levels of customisation within the EA SPORTS ecosystem. 

Read more: First Nike Style concept store opens in South Korea

"Nike and EA SPORTS share a commitment to innovation, creativity, and excellence, and we are thrilled to partner with them," Ron Faris, GM of Nike Virtual Studios, said. 

"This partnership will allow us to unlock some incredible new experiences for our.SWOOSH community and the massive EA SPORTS fan base."

Nike noted that EA SPORTS experience in.SWOOSH will be available in the coming months.

 

Follow the link for more news on

Join Retail Asia community
Since you're here...

...there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you dight and create an advertising campaign, in print and digital, on this website and in print magazine.

We can also organize a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!

Top News

Italy probes Shein over greenwashing claims
It claims Shein misrepresents sustainability with vague and misleading product statements.
Fashion
Oral beauty gains traction amongst Asian consumers
The “oral beauty" or "oral care skinification” blends skincare ingredients.
Shiseido harnesses AI for innovative cosmetics development
It combines over 100 years of Shiseido’s research expertise with advanced AI technology.
Fashion

Exclusives

Meta is investing big in business messaging
Companies can boost sales by reaching more customers on Messenger, Instagram and WhatsApp.
MINISO opens biggest global store in Jakarta
The Chinese retailer aims to hit 1,000 stores in the next five years from about 300 now.
PUMA targets tech-savvy youngsters on TikTok
The world’s third-biggest activewear maker uses local influencers to connect with its market.