Minor Food furthers expansion in Vietnam with Sizzler and The Coffee Club deals

The Group is currently operating over 100 outlets in the Vietnam market.

The Minor Food Group has set a wider expansion in Vietnam through the launch of its first Sizzler branch and a new agreement for the franchising of The Coffee Club.

Both brands will be managed by Goldsun Food, the leading multi-brand restaurant operator in the market.

Currently, The Group has around 100 outlets in Vietnam, courtesy of the popularity of brands like The Pizza Company, Swensen’s, Thai Express, Poulet, and The Coffee Club.

With Sizzler's launch, The Group targets to open over 200 outlets from several of its brands by 2026.

“The expansion sends a clear signal to the global market that Minor Food, like our hotel business Minor Hotels, is back on the trajectory of remarkable growth, and we are constantly seizing opportunities for strong partnerships in fast-growing markets to drive expansion with our brands,” Dillip Rajakarier, Group CEO of Minor International, stated.

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Sizzler specialises in fresh, healthy, and sustainable dining, including an “All-you-can-eat” Salad Bar, high-quality steaks, and seafood. Minor International acquired the brand in June 2023 with an approach to expanding it on a global scale.

Meanwhile, The Coffee Club has over 450 stores in 14 countries, with its primary market being Australia. With its brand reputation, the Group has identified it as one of their key player for their growth strategy.

As one of the largest casual and quick-service dining companies, Minor Food Group has operated over 2,400 restaurants across 23 countries with top-notch brands like The Pizza Company, Dairy Queen, Burger King, Swensen’s, and Benihana.