Miniso to expand to four new markets

The company also plans to revamp its stores overseas.

Lifestyle retailer Miniso is expanding its footprint to four new markets in its 10th anniversary this year in Angola, Trinidad and Tobago, Latvia, and Panama.

In a statement, Miniso said its first store in Latvia will open in its capital city Riga in early summer, whilst its first Panama store will open in June with a total of seven stores in the country by year-end.

The retailer will open its first store in Trinidad and Tobago in mid-2023 and plans to open more within three years. Miniso is also looking at building partnerships in Central and South America.

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In Angola, the retailer has secured a space in Shopping Avenida, high-end mall in the capital Luanda which is expected to welcome customers around Christmas season this year. It aims to open three more stores in the city.

Vincent Huang, Vice President of MINISO’s Overseas Operations, said at the Global Partners Summit that they will upgrade store operations overseas by revamping them to feature individual designated zones for top product categories which include toys, blind boxes, plushies, accessories, beauty, and personal care products.

Miniso is present in 105 markets with over 5,400 stores.