Levi's opens first store in Dhaka, Bangladesh

It also plans to expand further across the country, including opening stores in Chittagong.

Levi's has opened its first store in Dhaka, Bangladesh, located on Banani Road.

In partnership with DBL Group, one of Bangladesh's largest conglomerates, Levi's plans to expand further across the country, including opening stores in Chittagong.

“This launch supports our direct-to-consumer focus and aligns with a dynamic market propelled by the consumer base and swift urbanization in cities such as Dhaka and Chittagong,” said Amisha Jain, senior vice president and managing director, South Asia-Middle East and Africa - Levi Strauss & Co. 

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“With a population exceeding 160 million, the country presents significant opportunities for retail expansion. Our strategic market entry and distinctive strategies position us to forge a robust presence and foster sustainable growth,” she added.

The 2,270-square-foot store features Levi's® NextGen Indigo design, a Levi's® Tailor Shop for customization, and the latest apparel and accessories for men and women.