Japanese restaurant Yoshinoya relaunches in the Philippines

This is the first Japanese food chain under the Jollibee Group.

Japanese restaurant Yoshinoya has relaunched in the Philippines with the opening of its store at the Glorietta 1 Mall in Makati City. 

“Giving Filipinos the authentic Yoshinoya experience is an important milestone for us at Jollibee Foods Corporation,” Joseph Tanbuntiong, President of Philippine Business of the Jollibee Group, said.

“This is our first time to serve Japanese cuisine, and we’re proud to have partnered with the best Japanese food chain, Yoshinoya International.”

Read more: Jollibee net income soars 186% in Q2 22

The Jollibee Group had formed a joint venture with Yoshinoya Internationa Philippines Inc. to establish Yoshinoya Jollibee Foods, Inc. The joint venture will officially operate Yoshinoya stores in the country. 

It plans to expand the food chain’s store network to 50, the Group noted. 

“Yoshinoya has now teamed up with the greatest partner, Jollibee Foods [Corporation]. I have high hopes that, together, we will create a company that will bring joy to new customers in an even bigger market,” Tetsuya Naruse, CEO of Asia Yoshinoya International, said.

On top of Yoshinoya, the Group’s current portfolio of foreign franchised brands in the country, includes Burger King, PHO24, and Panda Express.