Japanese brand GU to open first store in the US

Its pop-up store will be located in Soho, New York. 

Japanese apparel retailer GU will be opening its first store in the US, scheduled for the fall of 2022, Fast Retailing announced. 

GU will carry the brand message “YOUR FREEDOM” in its GU Soho New York pop-up store with area spanning approximately, 2,900 square feet. 

"It is a great honor to be opening our first store in the United States. New York is a place where people with diverse backgrounds come together from around the world, an exciting city where fashion, art, music, and other varied cultural elements intersect,” Osamu Yunoki, CEO of G.U. Co., Ltd., said. 

“By opening a pop-up shop in the center of Soho, we will be able to reach a wide range of customers, including New York residents as well as tourists, offering them products filled with the sense of trendiness exemplified in the GU brand message of 'YOUR FREEDOM,' and allowing them to enjoy outfits that freely express their individuality.”

Read more: Fast Retailing profit grows 12.7% to ¥189.2b in H1 2022

Gu was established in 2006 as a sister brand of UNIQLO. It currently has a presence in around 450 locations, mainly in Asia.