FJ Benjamin opens new concept store in Singapore

A 40-seater cafe and bar are open for customers.

Retailer FJ Benjamin launched its new concept store, Avenue on 3, at Paragon Shopping Centre in Singapore including features to adapt to the changes in consumer habits such as a cafe and a bar for its customers.

In a statement, FJ Benjamin said the 8,000-square feet on the third floor of Paragon includes a 40-seater cafe and bar which will serve coffee during the day and champagne and caviar from late afternoon.

The Avenue on 3 store has suites for facials, blowouts, massages and manicures to try various skin care products.

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It will also include a modular space for client use such as the Italian luxury Bottega Veneta which will install a pop-up store.

FJ Benjamin is dedicated to footwear ranging from vertiginous heels, and fuss-free mules to ballet flats from various brands such as Aquazzura, Gianvito Rossi, Alaïa, René Caovilla, Loewe, Giuseppe Zanotti, amongst others.

The shop will also retail various accessories such as eyewear, handbags and jewellery.