E-Mart to open the first branch in Laos

LVMC Holdings has partnered with the retailer to expand the brand in the country.

E-Mart has joined hands with Laos-based holdings company LVMC Holdings for its launch into the Lao retail market.

Through a master franchise deal with LVMC subsidiary U-Dee, the Korean retailer will open E-Mart stores, as well as one E-Mart discount retail outlet and three No Brand hard-discount outlets.

E-Mart distributes and sells products through online shopping, specialty stores and supermarkets. It offers groceries, general household goods, consumer electronics, shoes, sports, pet, beauty and healthcare products.

LVMC Holdings cites the launch as a push to offer a variety of products for Lao shoppers and foreigners living in Laos.

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Also known as Kolao Group of Companies, LVMH Holdings has operated for over 20 years as a leading figure in Laos, particularly in the automotive industry, banking business and other specialty services.

E-Mart is currently operating over 178 branches in South Korea, four in Mongolia, and one in Vietnam. It has also plans to expand in Cambodia by June 2024.