Southeast Asia

Oral beauty gains traction amongst Asian consumers

The “oral beauty" or "oral care skinification” blends skincare ingredients.
4 days ago

Oral beauty gains traction amongst Asian consumers

The “oral beauty" or "oral care skinification” blends skincare ingredients.
4 days ago

How can brands ensure influencer marketing pays off?

About 75% of consumers are more likely to buy a product endorsed by a TikToker or YouTuber.

Shopee and YouTube launch new e-commerce partnership in Southeast Asia

‘YouTube Shopping’ will allow users to purchase products directly from YouTube videos via links to Shopee. 

Tourism and 'revenge' spending drive Asia's retail sector growth

Key cities like Tokyo, Seoul, and some major Australian markets have seen growth in retail sales due to tourism.

L Catterton acquires majority stake in bath and body brand Stenders

Stenders will use the investment to expand internationally in Asia, Europe, the Middle East, and the US.

PUMA targets tech-savvy youngsters on TikTok

The world’s third-biggest activewear maker uses local influencers to connect with its market.

Sustainable packaging struggles in Asia amidst inflation

Economic uncertainty will likely continue to challenge sustainable packaging efforts in the future.

What’s driving growth in Asia’s FMCG sector in 2024?

Beverages led the growth with a 9.2% increase in value sales.

OWNDAYS revamps brand identity

It will be implemented globally across both physical and digital platforms.

3 pillars reshaping the future of retail in Southeast Asia

Retailers are urged to prioritise digitalisation, experiential initiatives, and sustainability to remain competitive.

What’s next for Levi’s in Southeast Asia?

Explore how the brand is tapping into the diverse and growing consumer base in the region.

Watsons invests $250M for 6,000 new and upgraded stores in Asia

75% of the stores in the region will offer customers upgraded experiences.

ZALORA launches AI-powered customer service chatbot in Southeast Asia

The chatbot can access personalised information on orders, deliveries, and returns.

ZALORA eyes growth via platform services in Southeast Asia

Its B2B platform services and e-commerce solutions accounted for 9% of its revenue last year.

Garderob raises $350K to expand fashion marketplace in Central Asia

It will be used to optimise platform performance and expand customer base in the region.

Why BNPL is booming in Southeast Asia

BNPL providers in the region now focus on strategic partnerships, business model innovation, and ecosystem development.