LVMH enters 10-year partnership with Formula 1

The strategic alliance includes several of LVMH’s iconic Maisons such as Louis Vuitton, Moët Hennessy, and TAG Heuer. 

LVMH has signed a 10-year partnership with Formula 1, set to begin in 2025 during the sport’s 75th anniversary.

The strategic alliance includes several of LVMH’s iconic Maisons such as Louis Vuitton, Moët Hennessy, and TAG Heuer. 

In a joint statement, Formula 1 and LVMH hailed the partnership as an "unprecedented agreement" between the leader in luxury and the pinnacle of motorsport.  

This collaboration will launch next season, capitalising on the sport's surging popularity and cultural significance, positioning Formula 1 as a bridge between global sports and entertainment.

“The people, the quest for excellence and the passion for innovation are at the heart of the activity of our Maisons and Formula 1. In motorsport as in fashion, watchmaking or wines and spirits, every detail counts on the path to success,” said Bernard Arnault, chairman and CEO, LVMH Group.

LVMH and its Maisons have played a role in Formula 1’s history since its inception in 1950.