Consumers now equally rely on in-store, online for shopping

Around 67% discover new products in-store, and 66% through mobile phones.

Shoppers are now equally relying on physical stores and online shopping as they now returning in-store whilst continuing the online shopping behaviours developed during the pandemic to shop during Mega Sale Days, according to a report by Meta.

The study found that 67% of year-end shoppers discover new products in-store, and 66% cited mobile phones as channels for discovering new products.

Mobile as a discovery channel for Gen X and Baby Boomers rose five points to 58%, the report found.

Meta also noted that, overall, seven in 10 shoppers surveyed said that they will be spending more or the same as last year.

It also found that 40% of shoppers surveyed in the Asia Pacific region discovered and shopped on social platforms, with 61% of them comprised of Gen Zs and Millennials.

The study also found that 89% of social shoppers made a spontaneous discovery whilst shopping online and they are 1.3 times more likely to buy on mobile compared to non-social shoppers.

Around 67% of social shoppers have purchased a product they found through personalised ads, and 66% of social shoppers surveyed are most likely to trust a brand that partners with a trustworthy creator and influencer.

The Seasonal Holidays Study involved a survey conducted in December 2021 of nearly 18,000 people across 12 APAC markets which include Singapore, Malaysia, Thailand, Vietnam, Indonesia, Philippines, Hong Kong, Taiwan, Australia, Japan, South Korea, and Pakistan.

Globally, it surveyed 52,055 people in 34 markets.