Apple to open largest store in South Korea on 9 April

Visits on the opening day of Apple Myeongdong will be by appointment only.

Apple will be opening its largest store in South Korea in Myeongdong on 9 April, and visits on the opening day will be on by appointment only to ensure safety and well-being of customers and employees, the company said in a statement.

“We are thrilled to deepen our relationship with our Korean customers with the opening of this special store in Myeongdong,” said Deirdre O’Brien, Apple’s senior vice president of Retail + People.

“Our incredible retail team is ready to welcome the local community, and we invite everyone to find endless inspiration as they explore Apple’s innovative products and services.”

The two-level new store occupies the base of an all-new tower in the centre of the city. It has a dedicated Apple Pickup area which is the first of its kind in Asia, allowing a more convenient way to pick up items ordered online.

Apple said the second floor provides space to explore and get support from its 220-person store team which can speak 11 languages, representing over eight nationalities.

It also has a boardroom which offers an “intimate setting” for its Business Team to offer advice and training to entrepreneurs, developers and business customers, whilst The Forum includes a large video wall at the centre, creating an elevated gallery with city views and serves as home to Today at Apple sessions.

Today at Apple at the Myeongdong store will serve as a stage for established and new Korean artists to celebrate contemporary Korean culture. The store will debut Apple’s first-ever K-pop Today at Apple Remix session featuring K-pop group Seventeen, showcasing their soon-to-be-released single “Darl+ing” before the release of the group’s full-length album in May.

Apple is also collaborating with other artists for Today at Apple session featuring “Draw Springtime Floral Greetings with artist Nanan Kang for the Art Lab, “Capture the Colors of Seoul” with travel photographer Lee Jeongbeom, “Create Your Own Abstract World in AR with artist VAKKI for the Art Lab, and the Exclusive: In Conversation with Minha Kim, the lead of the drama “Pachinko.”