JD to build next omni-channel mall in Jiangei New Area

This marks the second collaboration between JD and Excellence Group.

JD will build its first mall in East China in the Jiangbei New Area of Nanjing in cooperation with INJOY Nanjing, set to be the second collaboration between JD and real estate developer Excellence Group, the e-commerce giant said in a news release.

With the support of digital intelligence technology, JD expressed plans to introduce a technology-supported “new consumption of knowledge” business model with a full-scene immersive experience for customers.

JD’s E-Space omni-channel retail experience store and its upgraded version JD Mall have already been opened in Chongqing, Hefei, and Xi’an. JD and Excellence has previously collaborated with a JD Mall in Changsha.

Jiangbei New Area is currently promoting urban upgrading with the knowledge industry and knowledge economy, JD noted.