Handbag brand Yuzefi opens on JD's platform

It has introduced three new collections through the flagship store.

London-based handbag brand Yuzefi has launched a flagship store on JD’s platform, the first time for the designer brand to open a flagship store on an e-commerce platform in China, according to a press release.

The brand’s best-selling collections, such as Dip, Daria, Bom, Loaf are made available on JD through the store. Yuzefi also introduced its new Small Woven Basket, Doris and Mini Fortune Cookie collections through the flagship store.

Multiple fashion and luxury brands have launched flagship stores on JD since Q4 2020, including Italian luxury brand Stefano Ricci, British designer brand Vivienne Westwood, LVMH Group fashion brand JW Anderson, designer accessories brand Anya Hindmarch, French silverware and jewelry brand Christofle and Japanese streetwear label White Mountaineering.