, China

Waitrose products sell online in China

Retail UK company Waitrose has started exporting to China last month after reaching an agreement to sell products online through the Royal Mail Store on Tmall Global, an online marketplace managed by the Alibaba Group.

It will be the first time the UK supermarket has exported to a country via a website platform that only allows market access to the supermarket’s products and ranges, including Waitrose Duchy Organic, Waitrose Baby and later this year, essential Waitrose and Waitrose.

Tmall is China’s largest third-party online platform for brands and retailers to connect with hundreds of millions of Chinese consumers. Waitrose has arranged the deal through Avenue51, who runs Royal Mail’s store on Tmall Global.

The Royal Mail store specialises in championing British companies and Waitrose will be one of its highest profile brands to date. There will be a dedicated Waitrose page within the Royal Mail’s online store with information about the brand for its new customers in China alongside the product listings.

An initial 30 products will be available from the Waitrose offer, including biscuits, tea, coffee, cereals and nuts as well as beauty, baby and organic ranges, with more lines set to be added shortly after the launch.

Shoppers will be able to choose from favourites such as the supermarket’s Earl Grey tea and Waitrose Duchy Organic Shortbread, to Waitrose’s No.1 skincare product Baby Bottom Butter.

“The potential for Waitrose in China is huge and although it’s a relatively modest start, it’s our ambition to see it become our biggest international business in the next three to five years. We are proud that Waitrose is recognised around the world for quality and excited to be reaching new markets,” said Mark Williamson, commercial director for Waitrose.

A report researched and compiled by e-retail analysts, Interactive Media in Retail Group (IMRG), in 2014, highlighted the potential of the Chinese online market. It estimated that less than half of China’s 1.36 billion population was using the Internet, despite it already being the world’s largest ecommerce market.

In addition, the number of mobile Internet users in China had grown by more than eight times in the past five years and is expected to surpass 700 million this year.

K3Mart memadukan budaya Korea dan produk UMKM lokal dalam satu gerai

Convenience store itu menyediakan perbandingan produk impor dan produk lokal sebesar 50:50 di 30 outlet mereka.

Meningkatkan penelusuran dan efisiensi manajemen inventaris dengan barcode 2D GS1

Barcode 2D ini berfungsi sebagai penyimpanan data yang kompak.

The Coffee Bean & Tea Leaf menyeimbangkan kualitas dan kenyamanan melalui produk ritel

Mereka memperluas rangkaian produk termasuk berbagai kopi single-origin yang disesuaikan dengan preferensi pemanggangan yang berbeda.

KCG menguasai brand positioning untuk segmen premium di Indonesia

Mereka mengadopsi solusi berbasis teknologi terbaru untuk sukses mengelola 92 toko ritel di 20 kota di Indonesia.

Ini alasan brand-brand mewah meningkatkan investasi AI

Sektor ini telah menginvestasikan lebih dari $360 juta dalam AI selama tiga tahun terakhir.

Bacha Coffee menguasai retail kaya sensorik di Jakarta

Memadukan warisan dan kemewahan, Bacha Coffee Plaza Senayan menghadirkan pengalaman unik bagi pecinta kopi Indonesia.

Bagaimana WCT Malls meningkatkan penjualan tenant melalui pemasaran terarah

Melalui pemasaran terarah, mal ini meningkatkan penjualan tenant dan tingkat okupansi.

Langkah besar untuk GOPIZZA: 2.000 toko di akhir 2024

CEO GOPIZZA bertujuan menjadikan brand tersebut sebagai pizza terjangkau  dan terbaik dari Asia Tenggara ke seluruh dunia.

Peritel harus bersiap untuk ‘commerce tanpa batas’

Ahli dari KPMG memprediksi akhir dari perbedaan ritel online dan offline seiring dinamika keterlibatan konsumen.