Shein launches new purpose-driven collection

The “evoluSHEIN” line offers sustainable products supporting a women’s nonprofit.

Chinese fashion retailer Shein has launched its purpose-driven collection aimed to provide its customers an opportunity to support women’s empowerment projects worldwide, the company announced in a press release.

By shopping the evoluSHEIN line, customers will be supporting the work of Vital Voices, an international non-profit that invests in women leaders taking on the world's greatest challenges, including gender-based violence, the climate crisis, and economic inequities, and more.

The collection also provides inclusive sizing and was created with responsibly sourced materials.

The first release of evoluSHEIN clothing will feature recycled polyester - a fiber obtained from plastic waste. These evoluSHEIN recycled polyester pieces and packaging have been produced exclusively with suppliers certified to the Global Recycled Standard (GRS), the company said.

The initial evoluSHEIN product line will feature women's tops, dresses, and bottoms, with extended sizes dropping early this summer.

Shein plans to expand the line to more than 1,500 products by the end of September, with future styles featuring additional materials options, including forest-safe viscose, consciously cultivated cotton, and additional certification programs for recycled fibers.