Jewelry brand Qeelin launches on JD’s platform

The company is bringing three new series of jewelry on the platform.

Qeelin, a high-end jewelry brand held by France-based Kering Group, has launched a flagship store on JD.com, bringing some new series of items and collections, the e-commerce platform announced in a news release.

As the first brand of Kering Group to cooperate with JD, Qeelin launched the Wulu series, Yu Yi series, BoBo series, and other top items and collections for JD.com users.

The Wulu collection interprets the mythical powers of the Hulu, a Chinese gourd as a symbol of positivity and hope. The Yu Yi series is another of Qeelin’s iconic collections that refers to dreams and love, as well as a symbol of peace and friendship represented in the Qeelin BoBo collection, the company said.

This high-end contemporary jewelry brand was founded by Dennis Chan in 1997.

JD has gathered more than 300 flagship stores of big brands in the area of fashion and family living, covering jewelry, clothing, luggage, shoes and boots, home furnishing, and watches.