Chaumet opens first boutique in Thailand at ICONSIAM

This follows recent openings in Kuala Lumpur and Hanoi.

French jewelry maison Chaumet has opened its first boutique in Thailand at ICONSIAM.

The expansion follows recent openings in Kuala Lumpur and Hanoi.

The boutique features a curated collection of high jewelry, including the Joséphine, Bee My Love, and Liens collections. 

“This opening demonstrates our desire to further expand our reach in Southeast Asia, where the commercial potential in jewellery is enormous,” said Charles Leung, CEO of Chaumet.

“Thailand’s history is also synonymous with art and craftsmanship. In this respect, its DNA resonates with that of Chaumet, which makes it a logical location for our development,” says Charles Leung, CEO of Chaumet,” he added.

Designed like a Parisian apartment, the boutique is inspired by the Place Vendôme. It showcases signature blue hues, gold openwork panels, and handcrafted decor, creating a refined atmosphere that complements Chaumet’s luxury offerings.