Watson beefs up O+O capabilities with $400m investment

This will help create a customer-centric supply chain network. 

A.S. Watson Group strengthened its online and offline (O+O) capabilities with a $400m investment in its supply chain transformation. 

The investment will be used to create a customer-centric supply chain network. The company, which has a network of more than 90 warehouses, has invested $400m over the past decade, allowing it to improve its supply chain productivity. 

“Supply chain is the backbone for us to deliver seamless O+O customer experience. During the pandemic, we were able to quickly adjust our global operations to handle the surge of online orders through activating fulfilment in over 50%, and pick-up in almost 100% of our 16,000 physical stores network, multiple delivery options with 30-mins delivery being the fastest standard,” Malina Ngai, CEO of A.S. Watson (Asia & Europe), said. 

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Ngai added the company will continue to accelerate the transformation of its supply chain, particularly its warehousing capacity, automation technologies and last mile delivery experience. 

“Our focus on further strengthening the O+O platform strategy at A.S. Watson stays solid in the very volatile and complex world,” Ngai said.

“We are keen to build international partnerships with companies who have expert experience, products and solutions in supply chain.”