Una Brands, KlickBrands commit US$100m to South Korea’s e-commerce market

This could benefit profitable e-commerce brands in health, K-beauty, baby, and pets amongst others.

Una Brands and KlickBrands have formed an alliance to commit up to US$100m worth of investment in South Korea’s e-commerce market.

The investment could benefit at least 25 profitable e-commerce brands with revenues of up to US$50m in categories such as health, K-beauty, baby, pets, and home and living brands.

“Of all the local ecommerce aggregators, we chose KlickBrands as our strategic partner because of our shared vision, mission, and values,” Kiren Tanna, Co-founder & CEO of Una Brands, said.

“This will make KlickBrands an instrumental partner in strengthening Una Brands’ presence in, and understanding of, the South Korean ecommerce landscape.”

South Korea is amongst the key markets of Una Brands, considering it has the fifth-largest e-commerce market across the globe.

The market is projected to see an annual growth rate of around 14% with an expected market value of US$250b by 2025.

“Our partnership with Una Brands bears testament to the growing possibilities for ecommerce brands in South Korea,” KlickBrands Co-founder & CEO Brian Hyun said.

“We bring to the partnership local ecommerce expertise, as well as the understanding and empathy of local brand owners’ mindsets.”