News

E-commerce

Staff Reporter

, China

Published:

2 years ago

Photo by PhotoMIX Company (Pexels).

Tmall rolls out coupons for green home appliances

The company has partnered with brands to trade in their old products.

Alibaba’s business-to-consumer online marketplace Tmall has offered $45.97m (RMB310m) worth of shopping coupons, seeking to encourage spending on eco-friendly home appliances, the company said in a news release.

The online penetration rate of home appliances on Tmall grew to 52.9% in 2021, according to the platform’s report, the company said.

“On Tmall, over 60% of home-appliance merchants offer energy-efficient choices for consumers,” said Tmall vice president Yang Guang in a statement.

Tmall has partnered with brands including Midea and Siemens, Hisense, and Bosch for consumers to trade in their old products.

Follow the link s for more news on

Alibaba

Tmall

Also Read

Food delivery services innovate payment options to combat rising costs

What’s next in the cola wars?

Since you're here...

...there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you dight and create an advertising campaign, in print and digital, on this website and in print magazine.

We can also organize a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!

I want to download the media kit

Top News

Italy probes Shein over greenwashing claims

It claims Shein misrepresents sustainability with vague and misleading product statements.

Fashion

5 days ago

Ingka expands omnichannel strategy with new IKEA store in Shanghai

It integrates digital displays with physical shopping.

Stores

5 days ago

Oral beauty gains traction amongst Asian consumers

The “oral beauty" or "oral care skinification” blends skincare ingredients.

5 days ago

Shiseido harnesses AI for innovative cosmetics development

It combines over 100 years of Shiseido’s research expertise with advanced AI technology.

Fashion

5 days ago

Exclusives

Meta is investing big in business messaging

Companies can boost sales by reaching more customers on Messenger, Instagram and WhatsApp.

E-commerce

MINISO opens biggest global store in Jakarta

The Chinese retailer aims to hit 1,000 stores in the next five years from about 300 now.

Stores

PUMA targets tech-savvy youngsters on TikTok

The world’s third-biggest activewear maker uses local influencers to connect with its market.

Fashion

How retailers can successfully engage the growing Gen Z market

Globally, Gen Zs are expected to have a total consumer spending of $12t by 2030.

E-commerce

Event News

Put humans at the centre of transformation to remain competitive – EY’s Olivier Gergele

Co-Written / Partner

He highlighted six interdependent disruptive forces in consumer products and retail sectors, and how to leverage technology and human-centred strategies to remain at the forefront of the industry.

Co-Written / Partner Utilise real-time data collection, analysis to enhance retail execution strategies, says RSM's David Eu

Retail Asia Awards 2024 Winner: Gateway Mall 2, Araneta

Retail Asia Awards 2024 Winner: Fairprice Group (FPG)

Co-Written / Partner Put humans at the centre of transformation to remain competitive – EY’s Olivier Gergele

He highlighted six interdependent disruptive forces in consumer products and retail sectors, and how to leverage technology and human-centred strategies to remain at the forefront of the industry.