Shoppertainment Live opens seven 'livestyle' studios in PH

The studios will be used for the new normal in live commerce.

Shoppertainment Live, a Filipino livestream shopping network, inaugurates seven diverse and fully functional "livestyle" studio sets. The live e-commerce network also launched its incubation program, bringing together a group of presenters and influencer sellers through the Shoppertainment Academy.

As a tech-enabled livestream shopping network for e-commerce and social media, Shoppertainment Live allows big advertising agencies, multinational companies such as Unilever and Del Monte, as well as e-commerce giants such as Lazada and Shopee, to properly sell their products in an online broadcast setup. These are produced at their studios inside their Quezon City headquarters, where they have in-house presenters from their talent pool.

CEO Hiyasmin Neri-Soyao explained that through their data and experience, they were able to identify which categories are going to be on the rise and in demand, namely fashion and beauty, cooking and home appliances, mobile and gadgets, and entertainment.

"With more studios, we expect more action for the market. The team's confidence stems from handling the smallest local businesses to the biggest global brands as part of our roster of clients. Shoppertainment Live's strength is making products sellable, handling diverse products such as cosmetics, clothing, electronics, and everything in between," added Neri-Soyao.

Shoppertainment Live also started its incubation program for influencer sellers, called "influensales," through Shoppertainment Academy. The initiative aims to educate and equip Shoppertainment Live presenters to be sale-centric, entertaining and engaging to the market.

Shoppertainment Live has expanded their clients' audiences digital e-commerce reach with an average of 10,000 average organic views per hour, amplified by 70% digital engagement and 100 average store followers, with 2-10% viewership to sales conversion.