SHEIN launches resale platform

It is piloted in the US but is planned to be rolled out in other markets next year.

SHEIN has launched in the US an online peer-to-peer reselling platform for previously-owned Shein products, SHEIN Exchange.

In a statement, the online retailer said the one-stop platform integrated within the existing SHEIN app would enable customers to participate in circularity and promote the benefits of buying pre-owned clothing over new items.

“At SHEIN, we believe that it is our responsibility to build a future of fashion that is equitable for all, while also accelerating solutions to reduce textile waste. The goal of SHEIN Exchange is to make resale just as easy and convenient as buying something brand new, while also igniting a cultural movement of circularity within our own SHEIN community,” said Adam Whinston, Global Head of ESG at SHEIN. 

READ MORE: SHEIN plants to reduce GHG emissions by 25% by 2030

“We’re calling on our community to mobilize and keep previously owned clothing in circulation for as long as possible. By harnessing the reach and the influence of our growing community, we believe that shopping resale can become the new normal in our industry,” he added.

SHEIN Exchange, created in partnership with resale technology platform Treet, is piloted in the US and is planned to be expanded to other global markets in 2023.

The company is a signatory of World Circularity Textiles Day, a coalition of brands, suppliers, and other organisations aiming to shift the industry to full circularity by 2050.