Lazada, partner brands to launch anti-counterfeiting consortium

It is the first anti-counterfeiting group in Southeast Asia.

Lazada, along with its partner brands, will launch the first e-commerce anti-counterfeiting consortium in Southeast Asia that aims to develop best practices and standards to protect intellectual property rights (IPR) in e-commerce.

In a statement, Lazada said the Southeast Asia eCommerce Anti Counterfeiting Working Group (SeCA) will work with stakeholders to tackle counterfeit trade online. 

The consortium will also provide an online directory that will enable easy access to information such as IPR protection policies, programmes, tools, and resources offered by Lazada.

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“At Lazada, we are committed to maintaining high standards of IPR protection on our platform so as to foster a trusted and safe eCommerce environment,” Lazada Group Chief Risk Officer Alan Chan said. 

“We are proud to be a founding participant of the SeCA Working Group, and look forward to playing an active role in driving progress as well as development in IPR protection standards and industry-wide awareness,” he added.

The e-commerce platform in May 2021 proposed to lead a dialogue and information exchange between IPR owners and e-commerce platforms after it observed the need for collaboration to address online IRP protection issues which accelerated during the pandemic.