JD Beauty launches Black Friday sale with international brands

The company noted that luxury beauty items tend to be popular on Black Friday.

JD’s beauty segment joined with international cosmetic brands to kick off its Black Friday with a “Have to Buy List” for beauty shoppers, sifting out the most well-known items from Estee Lauder, Lancome, SK-II, Guerlain, and more, the company said in a news release.

Noting that hoarding for the luxury beauty items has always been a vogue on Black Friday, JD.com has particularly launched a luxury section for customers, through which they could be directly sent to JD’s 1P stores of their favourite brands.

At the sales section, Facial Treatment Essence with 90% PITERA of SK-II, Tonique Confort Valueset of Lancome, Dramatically Different Moisturizing Lotion of CLINIQUE, and Advanced Night Repair Serum of Estee Lauder are all among the items with the best discounts and gift boxes.

In addition to the skincare products, makeup products are also provided with a wide assortment, including Givenchy Le Rouge Lipstick, Make Up For Ever Ultra HD Loose Powder, and 3CE Multi Eye Color Palette, the company said.