JD and P&G China launches assistant for visually impaired consumers

The shopping assistant offers an array of services including consultation and home delivery.

JD.com has joined consumer goods company P&G China to officially launch a shopping assistant to improve accessibility for visually impaired consumers before, during, and after the online shopping process, the company said in a press release.

The “P&G CARE+ Accessible Shopping Assistant” aims to optimize the online shopping experiences through barrier-free consultation, home delivery, door-to-door pickup logistics services, and more, the company said.

This includes outbound voice calling services for businesses, where visually impaired consumers can turn on the screen reader and experience barrier-free escort service by entering the key phrase “speed forward” in the customer service chat window of P&G China’s official flagship store on JD.com.

During sales, JD.com will give full play to its advantages in logistics, and work with P&G China to track barrier-free parcels. With the services of JD Logistics, the parcels will be door-to-door delivered to ensure the implementation of barrier-free services.

After sales, JD.com said it will work with P&G China in solving the after-sale service needs for visually impaired consumers, and support P&G China to initiate return visits.