Coty launches first-ever Chloé Fragrances e-commerce store

The digital store opening is in partnership with Lazada.

Beauty company Coty Inc., has opened the first-ever Chloé Fragrances digital store in partnership with e-commerce platform Lazada.

In a statement, Coty said the digital store will feature its Chloé Signature and Nomade lines, as well as exclusive launch sets which include hero products and novelties. 

“Hosted on LazMall Prestige from 19 May 2022, the digital flagship immerses shoppers into the Chloé Fragrances universe through brand education, innovative beauty experiences and flagship exclusive Chloé sets,” Coty said. “The Chloé Fragrances Official LazMall Flagship Store welcomes shoppers into a world of freedom, lightness and femininity.”

Coty will also run a digital marketing campaign in partnership with Lazada and key opinion leaders across Singapore.

Chloé Fragrances’ will also host a live stream event to mark the opening via LazLive at 2 pm on 26 May.

“The rise in luxury e-commerce is a fantastic opportunity for growth in the prestige fragrances segment, and Lazada offers truly world-class content capabilities for collaboration with Coty brands,” said Kristina Strunz, vice president of sales at Coty Southeast Asia. 

“Together with Lazada, we hope the digital flagship helps to bring increased choice, innovation and show-stopping experiences to shoppers, as part of Coty’s strategy to develop its premium digital footprint across Southeast Asia,” Strunz added.