Carousell HK, GOGOX, Atome to create ecosystem to support small businesses

This will help address the pain points of small businesses in logistics and cash management.

Carousell Hong Kong partnered with logistics platform GOGOX and buy now, pay later brand Atome to create an ecosystem that will aid small local businesses in managing their businesses online.

The brands will help the businesses through the Carousell for Business (CarouBiz), a platform that provides premium seller tools to subscribed merchants.

“As a one-stop platform where users can find anything they want at any time of the day, Carousell is privileged to be able to use our platform to help SMEs find e-commerce success,” Carousell Hong Kong Managing Director Kevin Huang said.

“Besides initiatives such as the CarouBiz Booster Fund, we are also building an ecosystem of partners that address the pain points of our users and meet the needs of merchants while ensuring win-win for all,” he added. 

There were about 340,000 small and medium enterprises (SMEs) in Hong Kong as of March 2021, 13% of which are in retail, the joint statement said, citing data from the Support and Consultation Centre for SMEs of Hong Kong’s Trade and Industry Department.

The partnership with GOGOX will help small e-commerce businesses in the logistics aspect. The two has partnered since 2021, providing logistics services via GOGOVan, a van and truck hailing service, and GOGODelivery for a four-hour and same-day delivery of small items.

This is on top of GOGOX’s GOGOBusiness service which provides consumers and merchant contract-free logistics. The service also helps improve business operation and administrative efficiency, among others.

Atome, meanwhile, will “enable seamless buy now pay later acceptance” for Carousell's merchant. 

Since end-November, merchants can also sign up for the Carousell x Atome CarouBiz plan, which includes HK$110,000 worth of in-app advertising and other support for business. Atome also allows merchants to split their bills into three, zero-interest deferred payments upon checkout via credit card, debit card or Apple Pay, reducing paperwork for application and providing flexibility in managing cash flow.