Around 67% of Chinese consumers to shop more online: report

Online spending in the market will likely rise substantially in the next 12 months.

A total of 67% of consumers in China expect that they will shop more online in the next 12 months, Global e-commerce firm Pattern found. 

In a report that surveyed some 1,000 Chinese consumers, Pattern found that online spending in the market will likely rise substantially over the said period. 

“China has a huge market that most consumer brands across the globe don't want to overlook,” Pattern’s Asia General Manager Arthur Cheung said. 

“However, the country has developed an ecommerce ecosystem significantly different from the west, for example, the high integration of off-platform marketing into ecommerce.”

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Pattern noted that 73% of their respondents belong to higher income groups, or those with an annual household income of US$45,000 or above, and 92% live in Tier 1 and new Tier 1 cities, such as Beijing, Shanghai, Guangzhou, Shenzhen, Chengdu, and Hangzhou. 

Moreover, the report found that Tmall Global was the most approved cross-border buying channel, voted by 85% of the respondents. 

On this note, Pattern said Tmall Global is recommended as a starting point for Western brands looking to enter the Chinese market.