Danish jeweler Georg Jensen launches in Tmall

It marks the brand’s first partnership with a third-party marketplace in China.

High-end Danish jeweller, Georg Jensen, has recently launched a flagship store on Alibaba’s Tmall platform, bringing a range of its products to Chinese consumers, including its popular stackable Fusion rings, according to a news release.

In a statement, CEO Mehul Tank said the launch would serve as an opportunity for the brand to embrace China’s fast-moving online retail scene and engage more closely with local customers.

Georg Jensen’s Tmall flagship store launch marks the brand’s first partnership with a third-party marketplace in the country.

Founded in 1904, its products range from hollowware to watches, jewellery and home products. According to its company website, its style embraced the Art Nouveau lines of the day but injected them with a distinctive vigour that resonates with a modern audience.