Henderson Land Development redefines regional retail with mall full-scale transformation

Its transformation has attracted foot traffic and resonated with consumers’ desires.

Amidst the competitive landscape of over 20 large-scale malls and the seismic shifts brought on by e-commerce growth since early 2020, MCP CENTRAL & MCP DISCOVERY (MCP)  has stood firm in Tseung Kwan O District. Its management has shown a steadfast commitment to progress and has executed a comprehensive transformation within the past two years, despite the escalating net outflow of residents from Hong Kong and a retail market inching towards post-pandemic recovery.

Its innovative endeavours have also significantly boosted the mall’s appeal to consumers, ensuring a resilient and sustainable future. This includes the comprehensive makeover on the MCP DISCOVERY, Phase III of the mall, which has been marked by an architectural design that magnetises foot traffic and a reimagined layout that resonates with contemporary consumers’ desires.

MCP has also unveiled an innovative, customer-centric trade and tenant blend by introducing noteworthy initiatives.

This includes enlisting a selection of debut dining establishments in Hong Kong, each dedicated to captivating shoppers with their provision of exceptional dining experience; a commitment to nurturing local, independent retailers; establishing a diverse selection of Hong Kong-style desserts, and; the debut of the inaugural concept store of a world's leading toy retailer.

The mall has also introduced promotional initiatives integrating ESG-focused and technological components, such as its effective collaboration with the renowned wood-themed indoor amusement park “The Wooderful Land.” Highlights of this collaboration include an imposing treehouse, artful displays from reclaimed timber, and interactive engagements that sow the seeds of ecological mindfulness.

These initiatives have yielded significantly positive outcomes. Most remarkably, the surge in foot traffic and sales boasts an increase of more than 50%. The mall’s renovation has also been met with a significantly higher shopper satisfaction rate compared to those less impressed. 

At the same time, “The Wooderful Land” has been a resounding success. Visitor numbers have swelled to an impressive 7.2 million, with event participation of 12,000 attendees. It has also garnered media attention, with over 450 features and the endorsement of over 40 influential voices.

MCP’s success in soaring past the pre-COVID benchmarks has been recognised by the esteemed Retail Asia Awards 2024, with its developer Henderson Land Development Company garnering the Mall of the Year - Hong Kong category win.

“MCP has strategically transformed itself as one of the leading forces in the retail sector through a dedication to a customer-centric approach, the crafting of engaging shopping environments, and the execution of innovative technology and sustainability initiatives designed to draw in and maintain a loyal customer base,” the company said.

The prestigious awards programme honours companies that have recently launched innovative retail projects or initiatives, as well as industry leaders that have propelled their respective brands to maintain a competitive edge.

The Retail Asia Awards is presented by Retail Asia Magazine. To view the full list of winners, click here. If you want to join the 2025 awards programme and be acclaimed for your company's exceptional products or initiatives in the Retail industry, please contact Jane Patiag at [email protected].