ZALORA TRENDER Report 2021
Fragrances now wear the ‘lipstick effect’
Fragrances now wear the ‘lipstick effect’
Replacing lip products, scents topped ZALORA’s beauty category both in 2020 and 2021.
‘Buy Now, Pay Later’ paves the way for SEA’s big spenders
Over 8% of ZALORA consumers in the region used the scheme for luxury items.
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This has already led to improved click and conversion rates for the group.
