Omnichannel
Maintaining O+O presence key for Hong Kong retailers’ operations
Maintaining O+O presence key for Hong Kong retailers’ operations
Offline-plus-online will help attract more consumers whilst travel is still restricted.
Omnichannel is the way forward for APAC retailers
As physical stores reopen, online spending may drop to 13.4% by end-2021 but never below pre-COVID levels.
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This has already led to improved click and conversion rates for the group.
