FMCG Asia Awards

The RSM Partner discussed the impact of consumer behaviour on the retail landscape and outlined how companies can seize opportunities by aligning with market trends.

Its revolutionary sustainably package water products proved to be above the rest.

Companies across Asia's FMCG industry are encouraged to submit entries showcasing product development, marketing, and overall brand impact.

Johnnie Walker Blue Label's award-winning "Year of the Rabbit" campaign soared thanks to cultural resonance, tech giant partnerships, and engaging online experiences, which boosted sales, brand awareness, and loyalty programme membership.

Anggi Morika Septie, Marketing Manager of SGM Eksplor, reveals the impactful Biar Aku Aja campaign, addressing economic pressures in mid-low socio-economic areas.

La Vie clinches Customer Experience Initiative of the Year in Vietnam with groundbreaking efforts in cultivating emotional bonds between people and the natural world.

Jennis Tan, General Manager of Yeo Hiap Seng, shares the magic behind their award-winning "Yeo's Drinkable Garden" campaign at the  FMCG Asia Awards 2023.

Coca-Cola's Atty. Juan Lorenzo Tañada shares how the company's “Tapon to Ipon: Basta Klaro, Panalo!” (“Discard to Earn: If It's Clear, It's a Win”) plastic bottle collection programme turned plastic caps into pesos, fostering recycling in far-flung areas.