Economy
Social Commerce, a retail game-changer with triple growth potential
Social Commerce, a retail game-changer with triple growth potential
Olivier Gergele of EY-Parthenon unveils the dynamic trends reshaping retail — from social commerce to AI, ESG sustainability, and the emerging Metaverse.
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Gen AI powers Zalora’s push for enhanced shopping experiences
This has already led to improved click and conversion rates for the group.