KB Financial to shift focus to marketing

88 percent of the back office staff at Kookmin Bank to be reassigned to marketing tasks.

KB Financial Group, the nation’s No.2 lender by assets, is planning to shift a large part of its administrative staff toward assuming marketing roles as part of its restructuring strategy.

KB Financial Group Chairman Euh Yoon-dae told Yonhap on Sunday that as much as 88 percent of the back office staff at Kookmin Bank, its main affiliate, will be reassigned to marketing duties at branch offices along with 10 percent of the bank’s headquarters staff. This will involve a total of 1,150 employees.

The emphasis on marketing activity reflects the influence of Kookmin Bank’s new chief executive, Min Byung-duk, who previously led the bank’s marketing strategy.

The staff restructuring is aimed at improving the group’s productivity, said Euh, who added that the top management will focus on reform measures in the second half of the year.

View the full story in JoongAng Daily.

Also Read

Cambodia enables QR payments from foreign e-wallets through Alipay+

Hong Kong to rename ‘virtual banks’ to ‘digital banks’

Since you're here...

...there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you dight and create an advertising campaign, in print and digital, on this website and in print magazine.

We can also organize a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!

I want to download the media kit