HSBC installs ‘dementia' specialist staff in Hong Kong

They will assist the elderly with their finances.

HSBC Hong Kong has deployed staff with specialist knowledge in dementia in a bid to support the growing elderly population, reports South China Morning Post.

Around 45 ‘dementia ambassadors’ will be deployed to offer practical advice to elderly especially with regards to processing account information and remembering passwords. Voice identification systems and modern ATM services will also be rolled out in the near future.

HSBC pledged to increase the number of ambassadors to 160 by Q1 2019 and spread them across branches.

Also read: HSBC shifts into growth mode with planned $17b investment in Asia

“Some elderly people with dementia repeatedly withdraw cash from their account and forget they have done it,” Maggie Lee, executive director of the Alzheimer’s Disease Association told SCMP.

An earlier survey by the Alzheimer’s Disease Association and HSBC revealed that over 80% of those with dementia require assistance with banking from their family or carers.

The number is only expected to climb further as Hong Kong’s ageing demographic is set to account for over 36% of the population by 2066, data from the Census & Statistics department show.

Also Read

Cambodia enables QR payments from foreign e-wallets through Alipay+

Hong Kong to rename ‘virtual banks’ to ‘digital banks’

Since you're here...

...there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you dight and create an advertising campaign, in print and digital, on this website and in print magazine.

We can also organize a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!

I want to download the media kit