APAC
How AI is redefining Amazon’s customer review experience
Over 125 million users posted over 1.5 billion reviews in 2022 alone.
Café de Coral Group names new CEO
Piony Leung will succeed Peter Leo as CEO after 28 years.
China electronic brand partners with Target upon expansion into US market
Ugreen laptop accessories and other items will be available in Target stores.
How brands can balance the vast shopping experience
Brands should consider various aspects including environmental, emotional, and transactional.
What are the ‘biggest turn-offs’ for APAC luxury consumers?
Lack of transparency on sustainability efforts is the top reason.
How the “new normal” of global travel will impact the fashion industry
Tourism is expected to hit and even exceed pre-pandemic levels by 10% in 2024.
Generative AI is the next creative path in fashion
Nearly $14.1b was invested into AI-focused startups.
Non-alcoholic beverages gain $83m from sports sponsorships
Rugby is the most lucrative market with $14.88m in revenue.
Around 9 in 10 APAC consumers to stop, reconsider buying from brands that do not prioritise sustainability
Over two-thirds of the consumer will buy more from sustainable brands.
Wellness Pragmatists: Consumers shift to products that deliver immediate benefits
Brands should craft functional and simple solutions that they can easily adopt.
More than half of consumers take climate action seriously
This is a marginal improvement from 64% in 2021 to 66% in 2023.
Consumers expect ‘delightful distractions’ in shopping
Brands can rely on storytelling and creative messaging to spark consumers’ joy.
Alibaba joins the World Business Council for Sustainable Development
It has also started a low-emissions scheme, which led to reduced 22.907 million MtCO2e emissions.
Mars Petcare Thailand receives FMCG Asia Award for Eco-friendly Initiative of the Year
The SWAP Recycling Initiative is an eco-friendly solution to transform consumer behaviour in plastic waste management.
Tyson International Claims Double Victory at 2023 Manufacturing Asia and FMCG Awards
These awards recognise the company’s commitment to excellence and innovation in both quality control and customer-centric campaigns.
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This has already led to improved click and conversion rates for the group.
