Worldpay
Only 1 in 4 Singapore boomers make purchases through social media
Only 1 in 4 Singapore boomers make purchases through social media
The major consideration for them is trust.
The Changing Face of Grocery Shopping in Singapore
The Covid-19 pandemic has driven the market and led to major shifts in consumer spending in the past 12 months. The grocery sector is one to watch, as more than half (54%) of Singaporeans spent more on groceries in the past 12 months, according to Worldpay from FIS’ 2021 Generation Pay research. The grocery boom is poised to continue, with 9 in 10 consumers expecting to spend the same or more on groceries in the upcoming year.
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This has already led to improved click and conversion rates for the group.
