Citi appoints new Singapore head of credit cards and personal loans

Serene Gay will oversee credit cards and unsecured lending covering Citi branded cards.

Citi has appointed Serene Gay as the Singapore head of credit cards and persona; loans for its Global Consumer Banking (GCB) business, and will be part of the senior management group for Citibank Singapore Limited.

Gay will oversee credit cards and unsecured lending covering Citi-branded and co-branded cards for consumers as well as Citi-branded commercial cards, the bank said in a press release.

She is also tasked with driving customer growth as well as portfolio management, product management, and customer retention for credit cards and ready credit.

Gay succeeds fellow Singaporean Vikas Kumar, who will be joining Citi’s US Consumer Unsecured Lending team as the head of personal installment Llending, after over 4.5 years of leading the Singapore cards and personal lending team.

Serene has over 16 years of experience in Citi across Singapore, Thailand and China. She first joined the team in 2000, and was previously the head of Client Growth, Cards and Loans in the regional APAC & EMEA office. She is reportedly instrumental in driving the digitization of the credit cards business in China in terms of payments, acquisition and servicing capabilities, turning around the key business drivers and financials for cards, the bank said.

She also reportedly helped to re-engineer the unsecured lending offering there through innovative collaborations and partnerships with dominant digital ecosystems and fintech partners. During her posting in China, she held various senior roles in mortgage, marketing, digital banking, and cards and loans.