Thailand's Bank of Ayudhya expands e-business

Bank of Ayudhya will invest Bt2 billion in three years to penetrate the online financial services market.

Confident that its customized mobile application will meet the needs of all customer groups, the bank has set a target of one million downloads within three years.

Philip Tan, president of Bank of Ayudhya, said their purpose is to make customers familiar with making transactions via mobile channels.

"Under our three-year plan, starting in 2013, we are going to invest an additional Bht2 billion in internal key technological systems, such as Core Banking and other technologies. This year, we are aggressively expanding into e-business by encouraging our customers to make the most of their smart phones and tablets," said Tan.

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